Project Overview

Client: Pro Plus Beauty – the exclusive importer and distributor of renowned international beauty brands, specializing in professional hair and skin care products for beauty salons.

Challenge:
Pro Plus Beauty required a comprehensive rebranding—including a logo refresh and website redesign—to express seriousness and memorability while showcasing its extensive experience (over 15 years) in the beauty industry. The new design needed to be modern, minimalist, and versatile, effectively communicating its diverse offerings across cosmetics, perfumery, professional services, pharma, online retail, travel retail, and logistics.

Objective:
Redesign the brand’s logo and digital presence to establish a clean, modern, and user-friendly interface that reinforces the company’s professional identity and supports its broad range of services.

The Challenge

Pro Plus Beauty aimed to overcome several key hurdles:

• Outdated Branding: The existing logo did not convey the seriousness or memorability required.

• Inefficient Digital Experience: The website needed a modern overhaul to enhance user engagement and functionality.

• Consistent Brand Messaging: There was a need for a unified visual identity that remained versatile across various media and platforms.

These challenges necessitated a design approach that merged visual appeal with practical functionality.My Approach

My Approach

To address these challenges, I implemented a dual-focused strategy combining Branding and UI/UX Design:

Branding

• Logo Redesign: Created a minimalist logo that exudes seriousness and memorability.

• Retained the original color palette to ensure continuity while updating the visual identity.

• Selected visual elements that guarantee immediate brand recognition across various formats.

Website UI/UX:

• Layout & Navigation: Utilized a grid system to achieve a balanced, organized structure with ample white space for clarity and focus.

• Designed an intuitive navigation bar featuring key sections: Home, About Us, Portfolio, Blog, Academy, B2B, and Contact.

Enhanced UX:

• Strategically placed clear call-to-actions (CTAs) to guide users toward key actions, such as contacting the company or exploring product details.

• Developed a dedicated B2B section to facilitate business partnerships.

• Included informative product sections, a blog, and an academy to provide valuable educational content and support professional development.